OUR STORY

Our story began in 2011 on the shores of Shackleford Banks, North Carolina — with a restless baby, a concerned dad, and a simple realization: there was no safe, comfortable place for his son to relax while the boat was docked.

That moment sparked the creation of SearocK® - a marine-grade baby seat that’s part rocker, part swing, designed to hang from any sturdy boat top so even the littlest crew members have a secure, shaded place to sway in the ocean breeze.

In 2024, we took the helm, purchasing SearocK® and carrying forward the product that started it all. As lifelong friends who grew up exploring these same waters, we’re honored to build on that legacy and expand the SearocK® experience for growing families.

That next chapter includes our new line of coastal-inspired children’s life jackets - USCG approved and built with a soft, durable Evoprene shell for reliable flotation, all-day comfort, and a secure fit parents trust. Finished in kid-friendly coastal colors, they’re proof that safety can be cute, comfortable, and made for real days on the water.